Purpose: Redesign current site, allowing for easy use and quicker deployment of information.

Problem: Site had not been updated in two years. Lacked easy navigation and style consistency, areas for services were confusing, and appearance was drab. All pages were housed in the root of the site making updating difficult, and frames didn't allow visitors to bookmark into their favorite areas.

Challenge: Create a new, brighter look. FTA had so much information and the interface needed to be easy to operate. Design must be fast to upload, and have continuity between pages. Create new graphics that emphasize services being offered. Develop dynamic areas such as calendars, member links, and fill-in forms.

Solution: Create a site to reach target audience today that is also suitably designed to accommodate FTA growth and new market plans for tomorrow, including dynamic delivery, and e-commerce. A straightforward navigational design and realignment of key areas helped users find what they were looking for. Implement color-coded sections to ease navigation issues.

Results: A web site that is up-to-date, colorful and reflects FTA's commitment to their market. Tremendous viewership and positive feedback from the company and visitors, allowing viewership to increase to over 5,000 sessions monthly.

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